Lawsuits, Lawsuits, Everywhere! (Bragg v. Linden Lab and the IGE Class Action)

June 1st, 2007

Apparently, May was the month that legal action almost outpaced Eve Online drama. As reported by Raph and Lum, the Bragg v. Linden Labs lawsuit that the Terra Nova crowd decried as the temper tantrum of an exploiter has survived its first set of motions. I have a longer piece of analysis forthcoming, so I’ll cover this one in brief: EULAs and TOS agreements are not any less strong than they were last week. What IS noteworthy from the opinion is that game attorneys need to be a bit more careful when drafting their contracts. Linden Lab filed two motions in the case — one to dismiss their CEO, Philip Rosedale, as a party to the case and one to force Bragg to enter into arbitration as required by the Second Life TOS. Linden Lab lost both motions, so Rosedale remains in the case, and Bragg does not have to go to arbitration — instead they’ll go forward to a trial.

More after the jump — drafting tips for attorneys/game developers and one of the silliest lawsuits involving RMT to surface in a long time.

First, those drafting tips. The lesson that any practitioner or game developer should learn from the Bragg v. Linden Labs lawsuit is that contract defenses like unconscionability are, in fact, still good arguments and not just the domain of law students and bar exam takers. When you draft a contract that is essentially a take-it-or-leave-it deal, you had better know how your state treats those contracts. First and foremost, CLEARLY LABEL YOUR CLAUSES. Sticking a ton of stuff into a paragraph marked “Miscelaneous” or “General Provisions” is lazy drafting. It may also cause you to accidentally hide an important clause (like your arbitration clause) that should really be made more visible. I am willing to bet that any test case against any MMO developer would have a similar result if planned properly.

The second tip is that giving yourself strong discretionary powers and the ability to unilaterally change the agreement at any time may be a nice out for the administration of your game, but those same powers may make your agreement patently unfair. In the wide world of contract law, we’re not big fans of things being unfair. Something that is borderline unconscionable can shift to the unconscionable end of the spectrum as fast as you can say, “disproportionate relationship of power.” Watch out for those D.R.O.P. situations….or you risk dropping the ball on behalf of your client or company. At any rate, this case is far from over, but it’ll be a fun one to watch as it progresses.

Moving on, we have another case reported by both Lum and Raph. In a move that I can only describe as “nutty” (which is a complex legal term), someone has filed a class action suit against IGE for devaluing World of Warcraft gold. The complaint itself is an interesting read, if you’re a masochist. Fortunately, as an attorney, that puts me pretty damn close to masochist, so I have taken one for the team.

A basic summary of the complaint is that by farming gold and resources, IGE has devalued WoW gold, made it nigh impossible for players to access resources, and given people who wish to engage in RMT an advantage in the game that “honest” players cannot gain. It alleges that IGE’s practices have violated the unfair and deceptive trade statutes of every state of the Union and Puerto Rico. It also alleges that by breaching the TOS with Blizzard, IGE has also tortiously interefered with the TOS agreements between Blizzard and every other player. Clearly, someone is getting the good drugs down in Florida.

I will admit that I haven’t referenced the Florida statutes listed in the complaint. If the Florida consumer protection laws are similar to the FTC Act, then I’m golden. What we’re looking at here is a strange bit of logic. On one hand, the lawsuit claims that the WoW Terms of Service indicate that RMT is verbotten. Ok, fine. But on the other, it claims that devaluing WoW gold FINANCIALLY HARMS WoW users. Now, some of this financial harm comes from game time wasted searching for resources that those nasty farmers keep harvesting. However, some of it comes from inflated Auction House prices and the fact that WoW gold has a cash value. Where are they finding this cash value? The prices on IGE’s website. The complaint specifically asks that IGE disgorge all of its WoW-related profits and pay them to the players.

WTG, Robin Horde.

As Raph noted, it’s like trying to have your cake and eat it too. On one hand, they’re saying that WoW gold shouldn’t have value and be farmed, etc. and on the other they’re assigning its value for purposes of damages based upon the price for which IGE sells the gold. Moreover, part of this case relies on Blizzard’s duty to enforce its TOS. This plaintiff class has no right to enforce a contract between Blizzard and a third party. It seems that they argue that every other player is an intended beneficiary of the TOS as it applies to the other players. That just doesn’t make sense.If I were IGE, I’d file a motion to add Blizzard as a co-defendant. Heck, those repeatable faction quests that pay out gold are a huge faucet. ZOMG, BLIZZ IS DEVALUING WOW GOLD! Not only that, but since Blizzard isn’t banning IGE farmers fast enough, clearly Blizzard is in breach of its contractual agreements with the players. This would be great logic if the WoW TOS wasn’t entirely one-sided — like every other TOS out there (see above). The only intended beneficiary of the WoW TOS is Blizzard. You have a revocable for any reason right to access the game. That’s it. Blizzard, on the other hand, can come bugger your cat if it decides to add that to the TOS without notifying you.
I'm also not exactly sure how IGE is engaged in a deceptive, unfair or unconscionable (there's that word again) business practice. They may be asshats, depending on your feelings about RMT, but they're really not doing anything deceptive or unfair. It may be "unfair" in game terms that someone who buys gold has their flying mount and you don't. It might be "unfair" that people who buy gold can afford to buy cool gear on the AH, thus driving the prices of AH items up. It might be "unfair" that as more money enters the economy, the existing money becomes less valuable. The real culprit here are the economists. Let's add them to the suit! I'm looking at YOU Mr. Greenspan.

We know now that time is money, because a sciencey guy has proven it. However, what this lawsuit boils down to is that the actions of a company that sells virtual gold for real money devalues that gold within the game. That gold also has a real world value. Extracting that value violates the TOS. Violating that TOS interferes with the TOS between the other players and Blizzard. Therefore, IGE should give all of its ill-gotten WoW gold money to the honest players who have never purchased gold from IGE. Something tells me that time spent playing WoW is actually time NOT spent earning money — unless you’re a gold farmer. I just don’t see how this thing has any legs. At all. Not even one leg.

So there’s your legal roundup! Good night and have a pleasant tomorrow.

Entry Filed under: Law

10 Comments Add your own

  • 1. Grimwell  |  June 1st, 2007 at 9:18 pm

    Any comments based on the Escapist interview?

  • 2. CmdrSlack  |  June 2nd, 2007 at 8:01 am

    He doesn’t really SAY anything in the interview. He basically says, “all we want is for them to stop,” but I don’t buy it. Anyone with half a brain knows that IGE isn’t going to abandon its biggest revenue stream. At least, it won’t do so willingly.

    That entire interview was basically a PR fluff piece. Here’s my allcaps theater version of what the attorney basically said:

    HAY GUYZ, WE CARE ABOUT THE CONSUMER! DEEP POCKETS DON’T MATTER TO US AT ALL. BUT WE SHALL FOLLOW THE MONEY AND SHUT THEM DOWN. THEY CAN SPAM US FOR GOLD BUT THEY CAN’T TAKE AWAY OUR FREEEEEDOOOOMMM!

    Yeah. If he’d actually, you know, explained the law, I’d have updated this post with the interview link. As it is, Lum and Raph both have links to it, so I figure I’m covered. :)

  • 3. Britt  |  June 4th, 2007 at 2:27 am

    Couldn’t the purpose of the reference to the IGE price lists be preparation for an estoppel motion if IGE tries to claim that there is no real money:virtual money correlation? I still don’t think this case will go anywhere, but I thought the reference to the website prices was actually kind of clever.

  • 4. CmdrSlack  |  June 4th, 2007 at 7:45 am

    Sure, adding it in does force IGE to admit that its primary business is selling fake stuff for real money. It’s one of the things that may coincidentally shaft Linden Lab if they ever try to enforce their TOS term that states, “You agree your stuff has no real value” (or something to that effect).

    I guess my main problem with the way the suit is worded is that IGE certainly isn’t the only fish in the pond. They may not even be the biggest. Blizzard sued Peons4Hire, after all. Was that because they were an easier target or the biggest spammers? Maybe IGE doesn’t do the in-game spam. Either way, I question whether IGE really ruins the service that Blizzard provides. Certainly if they did, there wouldn’t be 8.5 million players.

  • 5. Mank  |  June 5th, 2007 at 8:38 am

    Hey Slack,

    What’s your take on the cultural differences regarding RMT where a game like WoW is concerned, and the fact that it’s played in countries where US law doesnt govern? It would seem that the EULA and TOS provisions would have to be drafted so as to be covered by the laws of the country where the game is played…??

    Other gamer cultures have embraced RMT as an emergent type of gameplay and as a viable element of gameplay. So this brings me to the issue of the game design itself, and whether or not WoW can be all things to all players of various cultures simply based on localization.

  • 6. CmdrSlack  |  June 5th, 2007 at 9:03 am

    Well, without some translation help, my guess is that I wouldn’t be able to make heads or tails of the WoW China TOS. At the same time, Blizzard is so vehemently anti-RMT that I doubt they’d work out a deal with a local publisher/host that would end up with RMT being approved.

    There is always a problem with international law and those kinds of agreements, but if you have localized versions of the game, then likely you have localized TOSes as well. I honestly don’t know for certain, but it makes some sense. I think, however, that if Blizzard was allowing RMT in the Asian versions of WoW, we’d have heard about it by now. That’d be a bigger dramabomb than NK’s nuke tests.

  • 7. Mank  |  June 5th, 2007 at 10:56 am

    Well, The9 Ltd. the company that runs the WoW servers in china does not get involved with gold farmers unless they stay online for more than 24 hours. They then delete the character along with all of its gold. So in essence there is a huge difference in how RMT is being treated in China it seems.

    Players in china dont report other players as they do here in the US, so either the EULA or TOS is worded differently so as to allow this behavior due to the cultural differences, or The9 ltd. has been granted, or is taking much broader liberties regarding gold farmers based on the localized EULA and TOS.

  • 8. CmdrSlack  |  June 5th, 2007 at 12:06 pm

    Or maybe Blizzard just doesn’t have a ton of control over The9. Look at the difference between U.S. Lotro and EU Lotro. The EU version has been plagued by server issues early on, but they get live RP events.

    It is likely something that relates to the agreement between teh two companies, not necessarily the TOS between The9/Blizzard and the end user.

  • 9. Bragg v. Linden Settled &&hellip  |  October 5th, 2007 at 9:32 am

    […] v. Linden Settled Jump to Comments The lawsuit brought against Linden Lab was settled out of courtyesterday. […]

  • 10. Knurd  |  October 7th, 2007 at 10:12 pm

    The 9 has a big impact on Blizzard’s effect on policy in China. Even having a home base in the EU can change certain aspects of policy interpretation. That is simply the nature of international business. Why should a completely different culture hold the same views, on a particular issue, as you do?

    Plus, these-third party companies have to compete in a fluctuating market, especially if it is a predominant one. The value of WoW gold is subject to black-market and proper-market influences, just as any is. I’ve seen cases of gold-sellers decreasing the price of blue or purple items, by reverting to auction-house sales; perhaps influenced by their work-schedules, where employees must make particular sales-caps, or sell/gain enough gold within a given shift.

    Like a real-world economy, the factors continue to pile up, as we play the game of Police-and-Thieves.

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